The Gen Z audience sees right through over-polished, over-produced ads. When it comes to the conversation about diverse bodies and intimate grooming, they prefer a straightforward and realistic approach.

No matter how hard we try to make our ads look authentic, they still wouldn’t overcome the skepticism of the Gen Z audience. Instead, we leaned into the format, exaggerating and dramatizing to poke fun at it while positioning Philips One Blade as a safer solution for everyone’s grooming needs.

Anita Rangel | Creative
- for doing the lion’s share of translating the concept into scripts

João Inácio | Creative Direction
- for keeping the tone in a perfect balance