The eye care industry is a challenging space for attracting talent. From optometrists who prioritize practical benefits, to idealistic students, to aspiring business owners, they all share one common goal: making a difference by helping the world see more clearly, one pair of eyes at a time.

We developed an employer branding campaign for Specsavers that journeys through the decades, showcasing how much has changed over time. Yet, one thing has always remained the same: the brand’s unwavering commitment to making eye care accessible to everyone.

Cillian Kenny | Copywriting
- for being the mastermind behind the concept and the script

João Inácio | Creative Direction
- for the creative direction and making sure that no team member is left behind