Mizuno, a leading Japanese sporting goods brand since 1906, did not have the same name recognition as some of its competitors. We set out to grow and strengthen its brand presence globally and create integrated seasonal campaigns, photo and video production, and social and digital e-commerce strategy.

We developed a distinctive art direction for photography that stands out among competitors, capturing the moment when everything else fades away, and you push past your limits to keep going further. Action videos highlighted this pivotal moment, while the online video explained the philosophy behind the new running shoe line’s technology.

Salvatore Gullifa | Creative
- for the storytelling and being a great mentor for junior creatives

João Inácio | Creative Direction
- for steering us in the right direction

Hanne Martens | Project Management
- for making complicated projects easy