Those most at risk when it comes to men’s health issues, are also the least likely to do something about it, even when it’s all under their noses. Philips Grooming and Movember Foundation wanted to collaborate to promote men’s health awareness and kickstart the discussion around some of its most important topics.

The campaign shows how simple it is to take action for your health. Signing up for Movember and growing something under your nose – while styling it with the Philips One Blade – is a very good start. The digital campaign features men having conversations about mental health, prostate and testicular cancer. It is followed by a ridiculously simple ‘right under your nose’ solution, accompanied by the appearance of a mustache, symbolizing the moment when the solution has been found.

670.000.000+ impressions, 510.00+ views, 68.00+ landing page visists, 117.000+ new mos registered, and 32.000.000 dollars raised for men’s health.

The Webby Awards 2022 - Advertising, Media & PR - Health, Wellness & Pharmaceutical - Honoree

Dutch Creativity Awards 2022 - Society - Health & Wellbeing - Shortlist

João Inácio | Creative Direction
- for being the mastermind behind the scripts and a Creative Director who’s not afraid to roll up his sleeves

Nikki Haighton | Production
- for being on top of everything and creating the smoothest production experience possible