Whisky is often seen as a drink for more relaxed occasions with friends or a partner at home, especially during a pandemic. However, Johnnie Walker is not typically associated with these moments, as it is mostly seen as a drink for lively occasions.

To create a stronger association between Johnnie Walker and more relaxed moments at home, we captured a group of friends enjoying Johnnie Walker while playing board games, browsing through vinyl records, engaging in fun conversations, and enjoying snacks. To make these moments feel like authentic snippets of life, we used flash photography.