Women's body hair: no one talks about it. Everywhere women look, there’s an unrealistic view of body hair. Even ads promoting hair removal products shy away from showing all body hair. And different hair removal methods are stressful, painful, time-consuming, expensive, and not good for the well-being of women.

A social-first campaign by women for women. An unapologetic view on women’s body hair from a no-bullsh*t TVC and hundreds of social assets to real user stories, told by real women and illustrated by female artists. And if women choose to remove body hair - it shouldn’t be a struggle. That’s where our product comes in.

Best tested creative, PR headlines, and a strong push to reframe the conversation around body hair.

The Lovie Awards 2023 - Best Social Media Campaign - Silver
The Lovie Awards 2023 - Branded Content/Diversity, Equity & Inclusion - Silver
Shorty Impact Awards 2023 - Storytelling - Gold Honor
Luum Awards 2023 - Essence of the Message - Gold

Dutch Creativity Awards 2023 - Society - Health & Wellbeing - Shortlist
Epica Awards 2023 - Industry Specific - Public Interest - Gender Equity - Shortlist

Maeve van Ettekoven | Strategy
- for a solid strategy and pushing for our creative perspective till the very end.

Anita Rangel | Creative
- for being a powerhouse of ideas for social content and doing the heavy lifting in postproduction.

Kristián Tankina | Project Management
- for being a calm, responsible presence every project needs

Guylou Werner | Social Creative
- for being a TikTok expert you can count on